Biggest-ever ZEEKR Center in China opens for business

Release Date : 2023-07-11
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On July 8, the largest-ever ZEEKR Center in China officially opened its doors.
Located on Beijing's Wangfujing pedestrian street, the ZEEKR Center covers an area of roughly 1,300 square meters, spanning two floors. The first floor serves as the exhibition space for the ZEEKR brand and product experience center. Infusing the technological essence of ZEEKR with innovative elements inspired by palaces, the center incorporates the dazzling colors of glazed tiles from the Forbidden City, creating an atmosphere that is dignified, exquisite, and trendy. Users can not only experience intelligent automotive technology but also immerse themselves in a Chinese-inspired lifestyle, said the automaker.

The second floor is a user co-creation experience area, offering diverse spaces such as an open and adaptable art gallery, a relaxed ZEEKR Lounge, and a quiet and independent reading space. This floor exudes a strong traditional Chinese cultural ambiance, employing a large area of vibrant Chinese red to create visually striking effects. The home decor also highlights an elegant and vintage charm.

As the ZEEKR Center opens its doors, ZEEKR's sales have also achieved a new breakthrough. In June, ZEEKR delivered 10,620 new vehicles, representing a year-on-year increase of nearly 147% and a month-on-month growth of over 22%. This marks the fifth consecutive month of growth in both year-on-year and month-on-month deliveries. In the first half of this year, ZEEKR delivered a total of 42,633 vehicles, a year-on-year increase of 124%. Within two years of its brand establishment, ZEEKR has launched three new models and delivered over 120,000 vehicles.

To date, ZEEKR has set up over 300 direct-sales stores in 75 cities nationwide.

Simultaneously, ZEEKR's globalization process is also accelerating. ZEEKR 001 and ZEEKR X have already been available for presale in the European market and are expected to begin deliveries later this year. The first batch of ZEEKR's overseas offline direct-sale stores will also be established in Sweden and the Netherlands within this year. ZEEKR plans to put its products into most of Western European countries through direct sales by 2026.

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