Launched in 4 configurations, the FAW Toyota bZ5 is officially launched.

On June 10, 2025, FAW Toyota bZ5, which is positioned as “Toyota's super-sensitive space-time cabin”, was officially launched. The new car was first introduced in 4 versions, 550 JOY, 550 PRO, 550 PRO Intelligent Edition and 630 PRO Edition, priced at RMB129,800, RMB139,800, RMB159,800 and RMB159,800 respectively.

4 versions of the model, a comprehensive interpretation of the “five-dimensional core values”

In April this year, FAW Toyota unveiled the core technology concept of the new pure electric sedan bZ5 in Shanghai - the “5-Dimensional Core Values”: full-angle value, full-guard safety, full-road driving assistance, full-immersion intelligent cabin, and full-guarantee QDR. 4 versions of the model were launched to fully inherit these five values and meet diversified choices according to different user needs with distinctive features. The four versions of this model are all inherited these five core values, and each has its own characteristics to meet the needs of different users and meet diversified choices. Although the 550 JOY is positioned as an entry-level version, it comes with high quality features. This version offers CLTC 550km of real range and a powerful 200kW motor. Its intelligent cockpit is equipped with a 15.6-inch large center control screen with silky smooth operation; it supports 5G cell phone interconnection with second response and can be controlled in all aspects through AI voice. The comfort configuration is also excellent: 1.44 square meters large-size panoramic canopy brings a transparent view; 3300-watt V2L external discharge function becomes a portable power station; PM2.5+CN95 air filtration system guards the cabin fresh air at all times; heated and folded exterior mirrors, keyless entry and other practical functions are readily available. High-definition reversing image effectively enhances the convenience of parking. Intelligent driver assistance system hardware is complete, equipped with millimeter wave radar, ultrasonic radar, intelligent camera and other sensory hardware, and equipped with Toyota TSS Intelligent Safety System, including 10 safe driving assistance functions.

One of the main selling models, the 550 PRO, pushes safety to the extreme. In particular, it is equipped with an in-vehicle biomonitoring system, which can realize full-vehicle monitoring, and if a child is forgotten in the car, it will activate the double flash and siren reminder within 10 seconds, and automatically start the air conditioning and notify the user through the cell phone APP in 5 minutes, which is a proper child protection talisman.

In addition to safety, the 550 PRO has been upgraded in all aspects: 21-inch oversized wheels with LED front through-contour lamps, the turn-around rate is explosive; multi-layer acoustic front windshield with silver-plated + Low-E coated panoramic sunroof not only brings translucent visual enjoyment, but also insulates UV rays and infrared rays. When unlocked at night, the exterior rearview mirror illumination light automatically lights up, and the sense of high class is directly pulled full.

Intelligent cockpit plus code, 15.6-inch center control screen, support for more than 200 APP, navigation, drama, office, shopping, all in one place, the bezel is so narrow that it can be almost ignored, and the screen is as shocking as suspended in the air. The digital key + FACE ID face recognition unlocking is full of technology, and the TSS Intelligent Safety adds seven more safe driving assistance functions such as PKSB Intelligent Parking Assist.

The comfort configuration is comprehensive and rich, leather seats with delicate touch, 6-way passenger seat electric adjustment, heated front seats, rear seat armrest with cup holder design, leather steering wheel with first-class grip. 256-color ambient light switching at will, wireless charging of the front cell phone charging as you put it on and charge it.
Intelligent driver assistance functions are more all-rounded, with five millimeter wave radars, six ultrasonic radars and four surround-view cameras, the hardware configuration of which is the ceiling of the same class; the PVM panoramic monitoring system monitors the state of the vehicle in 360° without any dead angle.

The 550 PRO Intelligent Edition, the second of the main selling models, is the favorite of intelligent driver assistance enthusiasts. Equipped with Toyota Pilot Intelligent Driving Assistance constructed by Momenta 5.0 Urban Assisted Driving System + TSS Intelligent Safety, covering the entire road conditions of urban areas, highways and parking, equivalent to the driver next to an emotionally stable old driver in the help.

The hardware of the 550 PRO Intelligent Driving Edition is also ceiling-level, equipped with 1 LIDAR, 5 millimeter-wave radar, 12 ultrasonic radar, 4 surround-view cameras, 4 side-view cameras, 2 front-view cameras, 1 rear-view camera, and 1 fatigue-monitoring camera; the hands-off monitoring in the Driver Motion Disengagement Monitoring adopts capacitive-sensing steering-wheel technology, which is more accurate than ordinary torque sensing; the high-precision Positioning unit makes navigation almost 0 error.

In addition to the ultimate intelligent driving assistance, 550 PRO Intelligent Edition comfort configuration is also pull full, such as the steering wheel heating function, cold season warm hands more warm heart, to point to see the surface, can be seen attentively.

The fourth version of the 630 PRO, designed for users who love long-distance travel, the version of the range increased by another 80km, long-distance travel without anxiety; at the same time, thoughtful design can be seen everywhere, such as long-distance travel trunk high utilization, with position memory function of the electric tailgate, can be said to be thoughtful and in place. At the same time, all four versions have “full-angle face value”, based on the concept of Reboot, the appearance design will be a perfect blend of the future sense of science and technology and sports aesthetics, the pursuit of the “first glance heartbeat”. In addition, the ultimate safety is throughout the whole series of models, collision safety has been implemented in 115 harsh conditions far beyond the industry standard; the whole series has 9 SRS airbags; battery safety has energy-absorbing body, non-electrical shell, integrated under-mounted cooler, “insulated” coolant, multi-battery monitoring and other five-fold protection; braking safety has been realized. Brake safety realizes four major redundancies in brakes, parking, steering and electronic control.

“4 New” Thinking, Interpretation of ”New Power of Joint Venture”

bZ5 is the first brand-new product developed by FAW Toyota's Chinese team under Toyota's RCE system, and it is the starting point of Toyota's localization strategy, which is of great milestone significance.

Mr. Dong Xiuhui, Secretary of the Party Committee and General Manager of FAW Toyota Motor Sales Co., Ltd. said at the press conference, “bZ5 is a new product proposal and a new joint venture answer sheet given by FAW Toyota in the new era of smart power”; at the same time, as a product that follows the past and opens up the future, bZ5 will also be a new product that will be a new joint venture in the era of smart power” by FAW Toyota. The bZ5 will also be a landmark product for FAW Toyota to create a “new power of joint venture” in the era of smart electricity.

The “New Power of Joint Venture” consists of “4 new”, namely new users, new cars, new marketing and new mission.

The “new users” are not only the youthful people with a young mindset across age groups, but also the most independent-minded people, who will not be easily fooled and have firm claims and extremely wise judgment. Therefore, the “new users” of bZ5 are “highly knowledgeable, active, happy and pioneering users, and the smartest users who return to rationality.

Although the industry's positioning of the “new car” varies, FAW Toyota believes that its essence lies in “being able to attract new users”. bZ5 clearly interprets this concept by focusing on the three dimensions of safety, originality and emotion.

Safety dimension: bZ5 adheres to the strict Toyota standards and excellent manufacturing quality of the whole industrial chain, and sets a new benchmark for automobile safety with its excellent real-world test results of “the first pure electric vehicle with real-world deep water escape test” and “the first vehicle with real-world high-speed crash test in the industry. New benchmark for automotive safety.

Originality dimension: As the first model of Toyota's localized original development, bZ5 has realized the verification of high safety and quality through the whole process of forward development.

Touching dimension: bZ5 is “touching” in both exterior design and interior experience, and many experiencers have commented that it is “a car that can touch people's hearts”.

For the “new marketing”, FAW Toyota emphasizes that it must adhere to the “conscience, perseverance, anti-involvement”:

Conscientiousness: adhere to the core values of the enterprise, to ensure that the direction of marketing does not deviate.

Conscientiousness: not to be moved by the environment, always insisting on doing the right thing.

Anti-involvement: The core lies in “remodeling the environment” - to build a new market ecology with the purpose of real feedback to users and oriented to value marketing, and to completely block the “price war” that harms the industry's safety, product quality, supply chain health, dealers' survival and consumers' interests. The vicious cycle of “price war” is completely blocked, which jeopardizes the safety of the industry, product quality, supply chain health, dealers' survival and consumers' interests.

Regarding the “new mission”, FAW Toyota pointed out that over the past 20 years, the joint venture has successfully accomplished the historical mission of “allowing ordinary Chinese consumers to drive world-class cars”. In the face of the new situation, FAW Toyota is willing to join hands with industry partners to cultivate a high-quality joint venture with more strength and sustainable blood-generating ability, with the goal of “enabling every Chinese consumer to drive a world-class intelligent electric new car”. At the same time, relying on Toyota's localization strategy, FAW Toyota will continue to be committed to:

Realize the common well-being of the company and its customers;

Promoting the sustainable development of the automotive industry;

Contribute to the high-value output of automotive civilization.