Zeng Lintang, a former deputy manager at Toyota Motor (China) Investment Co Ltd, reportedly joined Chinese new-energy vehicle startup Lipmore in May this year as an assistant to chairman Zhu Jiangming.
A spokesperson for Leapmotor's public relations department told reporters when confirming this appointment: 'Zeng Lintang has indeed served as an assistant and consultant to the company's chairman, assisting in the overall strategic development of the company.'.
Zeng Lintang comes from Hong Kong and has extensive experience in the automotive industry. He has worked in multiple automotive companies. He worked at Bennett Dunlop Ford Sales Company in Canada for 14 years and was promoted to General Manager. Later, he joined Crown Motor Co., Ltd. in 1994 as the general manager of the sales department, and served as the director of Lexus, a subsidiary of Toyota Motor (China) Co., Ltd. in 2003. In 2005, he served as the Deputy General Manager of Toyota Motor (China) Investment Co., Ltd., in charge of the Marketing Department and the Import Department, and took the lead in developing dealer training and services, and establishing dealer access standards and procedures.
During Zeng Lintang's tenure from 2005 to 2011, Lexus' annual sales in China surged from 5000 units to 50000 units in 2010. He was also an early advocate for prioritizing dealer satisfaction in the automotive marketing field, winning the favor of dealers in the era dominated by the 4S dealership authorization model.
Since leaving Toyota Motor (China) Investment Co., Ltd. in 2011, Zeng Lintang has kept a relatively low profile in public. However, Leapmotor's invitation to him indicates that the startup is taking strategic measures to consolidate its position in the fiercely competitive field of new energy vehicles.
Zeng Lintang's main responsibility is to provide strategic planning and brand marketing advice for Leapmotor, and to provide insights into product development. In addition, he will also play an important role in helping this Chinese startup expand overseas markets, improve daily operational efficiency, improve service standards, and enhance the company's brand awareness.