Buick's all-new all-electric E5 was launched, with as many as 47 improvements and enhancements from the inside out, and a mouthful of price starting at RMB 149,900. As the first model built on the Autodesk 2.0 multi-drive platform, Buick has high hopes for it. However, the competition in the 150,000-class pure electric model market is fierce, what will the refreshed Buick E5 rely on to win? What are the specific purchase value points? Let's find out.
Analysis of new car's value points
From the overall observation and performance introduction, the new car's biggest feature is built around the current electric vehicle consumer pain points, which include range anxiety, battery life and safety, quietness, comfort and so on.
● Addressing range discounts and reducing battery degradation
So far, range anxiety is still the core pain point of electric vehicle consumption, especially in the actual use of the range discount phenomenon is a major trouble. For example, in winter, the range of the tram is discounted by 70%, on the highway by 70%, and then turn on the air-conditioning, the range falls by 10% ...... Especially in the middle and long-distance, you always have to stare at the dashboard, and you don't know how much range is left, which is only known to the ‘veteran drivers’
.The new Buick pure electric E5 is directly aimed at this difficult point, giving the promise of a real range of 620 kilometres, and in extreme working conditions and harsh environments, the range is not ‘false’. According to reports, this is mainly based on high-precision n-Tau battery AI management algorithm, as well as massive battery data, can predict the battery state in real time for the whole working condition scenarios, SOC calculation error ≤ 2%.
It is worth mentioning that even at the low temperature of -7℃, the battery capacity retention rate is still greater than 95%, so there is no fear of winter car decay. In addition, after the industry's most stringent standard test, the battery degradation is less than 15% after 800,000 kilometres of cycle verification under CLTC conditions, which is a great ‘reassuring agent’ for consumers who are worried about the life of the battery.
Not only that, the new car adopts self-developed 7-in-1 highly integrated flat-wire oil-cooled motor, with a comprehensive energy consumption as low as 13.4kW-h per 100km, which is ideal for controlling the energy consumption of a medium-sized pure electric SUV with a length of nearly 4m9, a weight of more than 2.1 tonnes, and a wheelbase of more than 2m9. Meanwhile, the new car takes only 19 minutes to replenish 30%-80% of energy under 3C charging multiplier, and 10 minutes of replenishment can increase the range by 210km.
Creates 22 decibels of quietness and reduces the risk of drowsiness
In terms of the quietness that EV buyers care more about, the new Buick Pure E5 is equipped with Buick Library Quiet Technology, 5mm acoustic glass, motor full working condition software noise reduction and acoustic wrapping technology and multiple high level soundproof material wrapping and other whole car quiet engineering, creating a 22 decibel quiet cabin at the top level of the industry.
In addition to quietness, the new car is also enhanced in terms of cabin health. Intelligent fresh air system with dual-layer flow air intake mode can reduce the CO2 concentration in the car by 40% while saving energy consumption, which can effectively reduce the risk of driver drowsiness in long-distance winter. According to the actual test, the cabin air quality of the new Buick E5 is more than 10 times better than the national standard; the electromagnetic radiation value in the car is much lower than that of mobile phones, so whether it is a family with a baby, a couple preparing for pregnancy, or a sensitive group of people with heart bypass, they can all drive with peace of mind.
Acceleration without fainting and bumps without shaking.
In order to ensure ride comfort, the new Buick E5 also inherits the Buick family's profound ‘Master Chassis’ technical advantages, and with VMC (Vehicle Motion Control) intelligent chassis technology, it achieves no dizziness during acceleration, no shaking during bumps, and more stable cornering.
In addition to the above, the new Buick E5 also tries its best to comply with the general trend of consumer demand in terms of space as well as car machine. For example, it comes standard with a 30-inch 6K curved screen + Qualcomm 8155 chip, and the AI voice supports the continuous execution of 10 commands in 25 seconds.
Summary: Overall, the new Buick pure electric E5 in the electric car consumer pain points put enough effort, whether it is range anxiety, battery safety, silence or comfort, have given the guarantee, which is undoubtedly also a major attraction and competitiveness.
Market Prospect Analysis
As an old brand, Buick has a deep accumulation of both product quality and user reputation. In terms of user positioning, the new Buick E5 is aimed at rational consumers who are obsessed with ‘reliability, safety, and peace of mind’, especially the joint-venture brand replacement group, which values quality, practicality, cost and value retention rate.
According to the data, the old Buick E5 has been awarded many times in the car value retention rate ranking issued by domestic authoritative institutions, and it is not only the first in the value retention rate of domestic pure-electric medium and large SUVs, but also the first in the value retention rate of joint venture pure-electric SUVs in all categories.
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