For a long time, within China’s automotive circles, the SAIC MG brand has carried a somewhat awkward label — “a flower blooming outside the wall.”
In the eyes of the public, MG has long been recognized as a brand that thrives overseas — especially in Europe — while remaining relatively quiet at home. The brand’s glory days seemed to have been frozen in time when the MG6 became a nationwide hit; since then, few models have managed to spark widespread buzz in China.
This “one-legged” image — strong abroad, weak at home — became so ingrained that when MG’s September 2025 sales figures were released, many industry observers were astonished:
“MG can’t possibly be selling that many cars!”
That exclamation reflected not only surprise but also the brand’s long-standing lack of visibility in the Chinese market. Yet, what many don’t realize is that MG has been quietly waging a campaign to transform itself — from relying on single-model hits to achieving broad-based brand breakthrough.
And with the launch of the new MG4, that transformation is already taking shape. The model is not only showing strong potential as a best-seller in China, but also maintaining steady momentum in MG’s traditional strongholds overseas. For MG, the battle to reshape brand perception — and achieve balance between domestic and global markets — has clearly begun.
According to data from SAIC Motor Passenger Vehicle, MG’s retail sales in the Chinese market reached 16,500 units in September 2025.
Admittedly, in China’s fiercely competitive car market, that number alone isn’t headline-grabbing. Domestic brands frequently achieve “overnight explosions” — with new models exceeding 20,000 orders in 24 hours, or 50,000 in 28 hours. Against such dazzling figures, MG’s 16,500 monthly units may seem modest at first glance.
But beyond the absolute number lies a different story: year-on-year growth of over 123% and month-on-month growth of 115%. These figures tell a clear story of resurgence — signaling not only MG’s determination to reclaim relevance amid a widening “Matthew effect” in the auto industry, but also its return to the mainstream stage.
This performance marks a concentrated breakout after years of dormancy in China’s market. It proves that MG has always had the capability to succeed domestically — it was merely waiting for the right leverage point. The new MG4 has become that pivotal catalyst.
As the core driver of MG’s September sales surge, the new MG4 delivered 11,800 units in its first month, breaking into the top three pure EV sales rankings and ending MG’s long drought without a breakout model.
So why did the MG4 become an instant hit?
The reasons are rooted in three key areas of precise execution:
In the highly competitive A-segment EV market, the new MG4 stands out as a “global car” — its design and engineering validated by Europe’s strict standards. It targets young consumers seeking international design, reliable EV technology, and affordability. Priced around ¥100,000 (≈ US$14,100), the MG4 has carved out a new path in the compact EV segment.
Far from being a minor facelift, the MG4 represents a complete evolution in design, intelligence, range, and core EV systems. Its aggressive yet stylish aesthetics align with youthful tastes, while the enhanced smart cockpit and driving-assistance systems address the tech shortcomings of its predecessor. Crucially, its Europe-certified EV powertrain and safety-tested battery management inspire confidence among Chinese buyers increasingly focused on quality and safety.
The MG4’s attractive pricing highlights its high value within its segment. More importantly, the model has revitalized dealer networks. Reports show significant increases in showroom traffic — one dealer in Shandong, for example, sold 300 units in the first month, with footfall up by 70–80%.
Growing foot traffic means sustainable growth potential. The MG4’s success is thus not just a one-off win — it’s rebuilding dealer confidence, re-energizing retail channels, and signaling that MG has finally found the right key to China’s EV market.
Though still new to the market, the MG4 is proving a long-standing truth in China’s auto industry:
As long as a product is strong and precisely positioned, any brand can reignite consumer recognition.
MG’s modest domestic performance contrasts sharply with its dominance in overseas markets.
In 2024, MG sold over 700,000 vehicles abroad, including more than 240,000 units in Europe — its core market. The “twin stars” MG3 and MG4 each sold over 10,000 units per month, while SUVs ZS and HS jointly achieved more than 15,000 units per month within half a year of launch. The MG4 Electric (Mulan) sold 80,000 units in Europe, becoming the best-selling Chinese EV in Europe, while the MG Cyberster marked a historic milestone as China’s first mass-exported sports car, securing a 7% market share in its segment.
Even amid a wave of Chinese brands expanding overseas, MG’s performance has remained outstanding.
According to the European Automobile Manufacturers’ Association (ACEA), MG sold 153,000 units in the first half of 2025 — making it Europe’s best-selling Chinese car brand, surpassing Tesla for the first time in six-month sales, and growing 18.6% year-on-year, outpacing the overall European market.
In Europe, MG’s combustion-engine models are priced below £20,000, while its new energy models range from £20,000–£30,000. The combination of affordable pricing and diverse product offerings has allowed MG to maintain robust sales — even under the pressure of EU tariffs on Chinese EVs. As MG Europe’s marketing head noted:
“Our product lineup now forms a solid pyramid — high-value models are our strongest foundation.”
In September 2025, MG continued to shine in Europe:
It sold 14,600 units in the UK, a record high, achieving a 12.4% market share — ranking eighth overall, just behind Tesla and BYD. MG is now on track to make the UK its first overseas market exceeding 300,000 units annually, marking a milestone in SAIC’s global strategy.
So when industry voices exclaimed “MG can’t possibly be selling that many cars,” what they were really expressing was an outdated stereotype — the notion of MG being “strong overseas but weak at home.”
The September 2025 sales data decisively shattered that perception:
MG has finally achieved dual success — strong domestic and global performance — transitioning from a “specialist” brand into a balanced, all-round competitor. The new MG4’s success in China has filled the missing piece in MG’s long-term growth puzzle.
Today, MG stands at an unprecedented crossroads of opportunity. The new MG4’s early success has brought a surge in consumer attention and dealership traffic. Meanwhile, the traditional “Golden September, Silver October” peak season offers additional momentum for continued sales growth.
If MG can sustain this trajectory — expanding MG4 production and delivery capacity while refining its marketing and user experience — the long-awaited shift in brand perception will soon become reality.
September 2025 will be remembered as a milestone month for MG.
The brand has proven with tangible results that the once “one-legged walker” is now accelerating on both fronts — domestic and international.
If MG maintains this momentum, the earlier cry of “MG can’t possibly be selling that many cars” will eventually turn into a sincere expression of admiration.
Because today’s MG is no longer defined by old labels — it is standing proudly on a new starting line, ready to sprint forward again.
Q1: What are the core reasons for the all-new MG4 becoming a bestseller?
A: Differentiated positioning: As a "global car" with quality verified by the European market, it targets young price-sensitive consumers pursuing internationalization and valuing three-electric technology, focusing on the 100,000 RMB (about 14,111 USD) pure electric vehicle segment.Upgraded product strength: Comprehensive evolution in design, intelligence, range, and three-electric system, addressing the "technology gap" of previous models, with the battery management system certified by strict European standards.Price and channel activation: Affordable pricing highlights high cost-performance ratio. The launch of the new car has driven a 70%-80% increase in customer flow for dealers, with the highest monthly sales of 300 units per store.
Q2: How to purchase the latest MG4?
A: Please click this link to contact us via WhatsApp, or fill in your information in the "Online Message" section below the page. Your exclusive consultant will contact you shortly to provide services.
Q3: Besides the MG4 mentioned in this article, do you sell other MG models?
A: Yes, our car sources are from China, and we export various brands of cars from China to all over the world. For example, MG5, MG6, MG7, MG Cyberster, and MG ZS, etc.
Q4: What is your minimum order quantity?
A: One unit.
Q5: How do you deliver the cars?
A: We offer multiple main delivery methods. Your exclusive consultant will provide you with the optimal route plan. Contact us now!
Q6: What are MG's competitive advantages in the European market?
A: Product matrix: Formed a "pyramid structure" with cost-effective products as the solid foundation, covering popular models such as MG3, MG4, ZS, and HS.
Price advantage: Fuel models are priced below 20,000 GBP, and new energy models range from 20,000 to 30,000 GBP, meeting mainstream European consumer demand.
Risk resistance: Even facing high EU tariffs, it still achieves annual deliveries exceeding 150,000 units, with a stable market base.This car is already a hit now—sales are the best proof.
Hesitant customers should place orders quickly!
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