Ten years is enough for a brand to mature—and to witness the life progression of its users. From its early focus on personalized compact cars to its current entry into the flagship MPV market, Leapmotor’s evolution reflects deep insight into user needs and long-term accumulation of fully in-house R&D capabilities.
Early Leapmotor users were often young professionals or newly married couples seeking individuality. A decade later, they have grown into the backbone of society, with expanded family structures spanning three generations. Their vehicle needs have evolved from simple transportation to all-scenario usage that balances family comfort with business presence. The launch of the Leapmotor D99 is therefore not a hasty move into a popular segment, but a natural continuation of the brand’s long-standing “growth partnership” with its users. With both user demand and technological readiness aligned, this flagship MPV emerged as a key milestone in Leapmotor’s upward brand strategy, offering modern families and entrepreneurs a mobility solution that blends quality, emotion, and value.
In the early phase of the new energy market, SUVs and sedans dominated the spotlight, while high-end MPVs remained a niche reserved for a few brands due to higher technical and brand thresholds. Leapmotor chose patience—committing to full-stack in-house development over a decade, from electric powertrains and intelligent architectures to design philosophy and manufacturing processes. When market demand for premium MPVs shifted from “functional fulfillment” to “experience upgrading,” the Leapmotor D99 arrived as a “technology-luxury flagship MPV,” filling the value gap in the RMB 300,000 segment.
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Centered on “Technology Natural Aesthetics 2.0,” the Leapmotor D99 embodies the DNA of purity, progress, and delight—balancing commanding presence with refined luxury. With a body length exceeding 5.2 meters, nearly 2 meters in width, and a wheelbase over 3.1 meters, it establishes a poised flagship stance. Flowing “digital sensual surfaces” and a flush “stratosphere-style” side window design eliminate visual bulk, while aerospace-grade craftsmanship ensures zero-step glass-to-body integration, significantly reducing wind noise.
The front adopts the brand’s “Universal Realm” design language, featuring an intelligent AGS active grille and a two-meter-wide crescent-shaped trim, delivering strong brand recognition. On the sides, the D-pillar “Streaming Light Wing” trim, 19-inch “Realm of Aspiration” wheels, and the contrasting “Obsidian Crown” floating roof enhance visual sophistication. At the rear, a 1,498 mm-wide “Happiness Pixel” ISD intelligent light curtain—composed of 8,260 LED light points—creates a striking presence.
Lighting further enhances the sense of ceremony and technology. The front features industry-first MPV “Digital Clock” million-pixel DLP projection headlights, supporting personalized light shows, while the three-stage “Dynamic Crystal” light strip continues the family design signature. The rear “Galaxy Pulse” taillights convey emotion through dynamic light effects, enabling welcome animations and intelligent light-language interactions that give the vehicle a sense of warmth.A massive “MAX” panoramic sunroof with over 1.46 m² of light-transmitting area blocks 99.9% of UV rays. Combined with five premium exterior colors—led by the exclusive debut shade “Celestial Blue”—the D99 showcases a refined, nature-inspired aesthetic. Other options include Photoelectric White, Liquid Silver, Canopy Gray, and Metallic Black, catering to diverse tastes.
Positioned as a “moving first-class lounge,” the interior debuts the world’s first MPV-grade automotive oxygen cabin, paired with semi-aniline top-grain leather seats shared with million-level luxury vehicles. Soft-touch materials envelop the cabin, complemented by chrome accents and ambient lighting for a serene, elegant atmosphere. The same “MAX” panoramic sunroof ensures a bright yet comfortable interior environment.Thanks to the over-3.1-meter wheelbase, second- and third-row passengers enjoy generous legroom and open headspace. Zero-gravity seats are standard across all rows, with multi-angle adjustment—breaking the traditional notion that only second-row MPV seats are premium. This achieves true “equal comfort for every seat,” ideal for three-generation families or multi-passenger business travel.
For intelligent interaction, the D99 is powered by dual Qualcomm 8797 chips delivering up to 1,280 TOPS of computing power. Combined with a centralized cabin-and-driving domain control architecture, the system responds swiftly and smoothly. Support for on-device large models and VLA-assisted driving enables a cabin that can think, learn, and interact intelligently. The minimalist central layout ensures seamless connectivity with smartphones and intuitive one-touch access to key functions.
As a flagship MPV, the Leapmotor D99 offers high-performance powertrain options to suit diverse travel needs, balancing range, efficiency, and ownership cost. Built on a high-voltage platform with large-capacity batteries and integrated chassis technology, it supports low-cost pure electric driving for daily commutes and anxiety-free long-distance travel.
With class-leading electric powertrain options and excellent fast-charging efficiency, the D99 can quickly replenish energy—ideal for family road trips or cross-city business journeys. Driving dynamics are equally impressive, featuring a body torsional rigidity of 46,682 N·m/deg, front four-piston fixed calipers, dual-chamber closed air suspension, and continuously variable damping. Whether on smooth urban roads or complex terrain, the vehicle remains stable and composed. Precise steering and a reasonable turning radius make this large MPV surprisingly easy to drive.
Adhering to an “extreme redundancy” safety philosophy, the Leapmotor D99 builds a multi-dimensional protection system spanning battery safety, active safety, and structural integrity. The battery is safeguarded by a ten-layer aerospace-grade protection system, mitigating risks in collision or water immersion scenarios.
Active safety includes an AEB system operational from 4–150 km/h and an AES emergency steering assist from 80–130 km/h, capable of identifying sudden hazards and responding promptly. Passive safety is ensured through a high-strength body structure and a full array of airbags, providing 360-degree protection for every occupant—delivering peace of mind for both family travel and business use.
The high-end new energy MPV market is crowded with strong contenders. The Denza D9 holds ground with its business-oriented positioning and brand backing, while the Li Auto Mega sets benchmarks with avant-garde design. Other competitors focus on single scenarios or suffer from configuration gaps. The Leapmotor D99 disrupts this landscape with a compelling value proposition.
Compared with the Li Auto Mega, the D99 adopts similarly streamlined, low-drag design principles, yet delivers over 80% of the experience at a significantly lower price. Against the Denza D9, the D99 excels in intelligent features and comfort, while its dual-powertrain options cover a broader user base. Positioned precisely in the RMB 300,000 range, the Leapmotor D99 competes strongly on size, features, and performance—while surpassing rivals in intelligent cabin and lighting interaction details. This creates a powerful “80% experience at half the price” advantage.
Why can Chinese new energy vehicles achieve such remarkable value balance? The answer lies not in cutting corners, but in full-stack in-house R&D, efficient supply chain integration, and pragmatic pricing without reliance on brand premiums. Leapmotor controls core technologies—from powertrains and intelligent systems to manufacturing and supply chain management—optimizing every link to make premium features accessible to more users.
For consumers, price remains a central concern. The Leapmotor D99’s answer is clear: deliver a comprehensive, no-obvious-weakness solution at a highly competitive price. Rather than pursuing extreme excellence in a single feature, it adopts a “well-rounded” approach—fully satisfying family needs for space, comfort, and safety, while meeting business demands for presence, intelligence, and reliability. This value-driven pricing philosophy is consistent across markets, ensuring users worldwide benefit from technological progress.
The Leapmotor D99 is more than a milestone in the brand’s ten-year journey—it represents a redefinition of value in the high-end MPV market. With “technology luxury” at its core and “high value for money” as its edge, it breaks the traditional link between luxury and high prices, making premium mobility accessible to more users.
Rather than excelling in just one area, the D99 stands out as a true all-rounder—without obvious weaknesses, yet full of pleasant surprises in the details. From emotional lighting interactions to a healthy, comfortable cabin; from flexible dual-powertrain options to comprehensive safety protection, every design choice reflects deep user insight. It may not mark a historic technological breakthrough, but it will undoubtedly become a landmark case in market competition—proving that taking practicality to the extreme is the strongest form of competitiveness.
For those seeking a high-end MPV that balances family travel and business use, quality and value, the Leapmotor D99 is well worth close attention. Whether for joyful multi-generation family journeys or dignified business travel, it stands ready to be a reliable partner—ushering in a new era of luxury mobility.
Q1: What is the in-cabin experience like in the Leapmotor D99?
A1: Designed around the Leapmotor D99 interior concept of a “land-based first-class cabin,” it features the world’s first MPV-grade oxygen cabin, semi-aniline leather seats, and zero-gravity seating. With a wheelbase over 3.1 meters and dual Qualcomm 8797 chips powering the smart cockpit, it seamlessly blends comfort and technology.
Q2: How is the Leapmotor D99 priced?
A2: The Leapmotor D99 price targets the high-value sweet spot of the premium MPV market, offering flagship-level features at around the RMB 300,000 level—significantly undercutting similarly sized and equipped rivals such as the Li Auto Mega and Denza D9.
Q3: How much is the Leapmotor car?
A3: Leapmotor consistently follows a high-value pricing strategy. Using the D99 as an example, it is priced well below comparable premium MPVs while delivering balanced performance across space, power, intelligence, and safety. Official pricing will be announced at launch, but it is expected to be highly competitive.
Q4: How much is a Leapmotor car in China?
A4: Leapmotor’s domestic pricing follows the same pragmatic, value-driven logic as its global markets—avoiding brand premiums and ensuring prices align closely with actual product value. This philosophy extends worldwide, ensuring fair value for users in different regions.
Q5: Why are Chinese EVs so affordable?
A5: This affordability is not about cheapness, but efficiency. It stems from full-stack in-house R&D reducing licensing costs, a mature supply chain boosting production efficiency, and pragmatic pricing without brand premiums. The Leapmotor D99 exemplifies this approach—delivering luxury configurations at more reasonable prices.
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