HarmonyOS Smart Drive Officially Unveils AITO M6 Exterior, Targeting Young Audience

Recently, the AITO brand under HarmonyOS Smart Drive officially unveiled the all-new M6 model. The debut of this new vehicle undoubtedly injects fresh vitality into the mid-to-large SUV market.
 

Unlike flagship family models such as the AITO M7 and M9, the AITO M6 decisively abandons the previously iconic full-width daytime running light design, opting instead for a new front layout featuring a closed grille paired with narrow, flat headlights, creating a distinctive identity. The rear retains the classic full-width tail light design, serving as the vehicle’s finishing touch.
 

The body’s side profile features smooth, rounded lines combined with semi-hidden door handles, effectively reducing wind resistance while fully complying with the new national standards. According to official images, the new model also comes equipped with a blacked-out sport package, brand-new petal-style wheels, and eye-catching red brake calipers. These details further reinforce the vehicle’s sporty DNA, setting it apart from other models in the family.
 

In terms of design language, the AITO M6 remains connected to the family lineage of the AITO series while incorporating more youthful and sporty elements, precisely targeting young consumers who seek individuality. It is worth noting that it forms a clear market distinction from family-oriented models such as the M7, meeting the diverse needs of different users.
 

From a strategic perspective, the AITO M6 has a very clear goal — to fill the gap in the brand’s mid-to-large SUV lineup in the 250,000–300,000 RMB price range. This new vehicle is expected to attract two core user groups: those who find the AITO M5 too small, and those who feel the M7 is too conservative, offering a more cost-effective choice for both family users and younger consumers.
 

With the addition of the AITO M6, the brand’s “56789” SUV product matrix will be fully established, achieving complete coverage from mid-size to large SUVs and further consolidating its market position in the new energy SUV segment.