Celebrating the 75th anniversary of the brand Porsche's coat of arms gets a new look

Release Date : 2023-06-30
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   Porsche has recently unveiled its new logo, which will be unveiled at the Porsche 75th anniversary event and is expected to be on new cars from the end of 2023. In addition to the new crest, there will also be some official information about the "vision for the future of sports cars" at Porsche's 75th anniversary event, which will take place on 8 June. As for new cars, we can't rule out the possibility of an all-electric 718 concept, a 911 hybrid or even a 918 Spyder successor.


On 8 June 1948, the first Porsche model, the 356 "No.1" Roadster, was officially approved for the road, thus kicking off the legendary sports car brand. The Porsche logo was originally designed by Franz Xaver Reimspieβ, who also designed the VW logo (used in 1936). The first use of the Porsche logo was in 1952 on the steering wheel; it was upgraded in 1954 for use on the bonnet, and in 1959 it was integrated into the wheel caps. The logo was updated several other times in 1963, 1973, 1994 and 2008, and this is the sixth time it has been updated.

The new logo is a continuation of the classic design, but with an update of the details. The central "horse totem" is the emblem of the city of Stuttgart, which is also the German word for "breeding ground", while the antler shape and the red and black colour scheme are derived from the traditional emblem of Wurttemberg-Hohenzollern in the West German era. Hohenzollern.
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