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Dongfeng Motor's import and export subsidiary recently conducted meetings with dealers and signed agreements with four dealerships from the Netherlands, Switzerland, Denmark, and Finland regarding its premium new energy vehicle brand, VOYAH.
The overseas cooperation negotiation and signing ceremony was held in Oslo, Norway, in collaboration with Dongfeng Motor’s Norwegian partner, Electric Way.
Dongfeng Motor expressed that with the signing of these cooperation agreements, it aims to build VOYAH's brand presence in Europe with relevant dealers.
Specifically, the Dutch dealer, GOMES NOORD-HOLLAND, has already imported the VOYAH FREE model and plans to introduce the VOYAH DREAM model in the third quarter, providing more product options for Dutch consumers. Furthermore, VOYAH will make its debut at an electric vehicle exhibition in the Netherlands in September and gradually open showrooms in cities such as Amsterdam. The first batch of vehicles is scheduled for delivery to Dutch customers in the fourth quarter of this year.
Meanwhile, the automaker’s Swiss partner, NOYO, will accelerate the development of a Swiss sales website, allowing local users to order the VOYAH FREE model online or at physical showrooms starting in the fourth quarter of this year. Prior to this, the Swiss partner had imported sample vehicles for test drives and evaluations.
In the Nordic market, VOYAH has signed memorandums of understanding (MoU) for cooperation with various Nordic automotive dealerships, with Norway serving as the hub. Under the MoUs, VOYAH will accelerate market expansion in Denmark, Finland, and other Nordic countries. In the third quarter of this year, VOYAH will officially enter the Finnish and other Nordic markets, with the first batch of vehicles scheduled for delivery in the fourth quarter.