In the highly homogeneous mid-to-large SUV market, traditional SUVs offer ample space but lack driving pleasure, while coupe-SUVs look striking but are often criticized as 'all show, no substance.' LUXEED RX, the first X-series model from HIMA, was designed by a former Ferrari chief exterior designer as a low-slung sporty coupe-SUV, aiming to break the barrier between sportiness and practicality. Built on the Huawei Turing platform, it combines supercar stance, L3-level intelligent driving architecture, million-level chassis dynamics, and innovative body safety technology.


At the front, LUXEED RX features a clamshell hood with slightly raised sides, equipped with the industry-first Starry Eye L-shaped headlights. Each headlight consists of 90 LEDs in a precision array, paired with Star Diamond ADS position lights. The center features an illuminated hexagonal brand logo integrated with a blue intelligent driving indicator. During welcome mode, the headlights light up row by row; during charging, they pulse with a breathing rhythm; during voice control, they flash synchronously for feedback.


From the side, the body lines emphasize visual contrast: full, raised wheel arches and a sharply tapering waistline create a 'broad shoulders, narrow waist' silhouette. The roofline gently descends from the B-pillar. Semi-hidden door handles make the side line more continuous. The 1:2 wheel-height ratio and golden proportion of short front overhang and long wheelbase make the body elongated and dynamic. Ten hollow aerodynamic channels run through the body. 22-inch five-spoke wheels and 255mm front/275mm rear staggered tires are available.


At the rear, C-shaped full-width crystal taillights contain approximately 10,000 precision crystals randomly arranged to create a natural crystal effect. When lit, the light cascades from top to bottom. The rear bumper features a large active diffuser with aluminum backing plate and links, adjusting blade angle based on speed, acceleration, and steering angle. In welcome mode, it opens to 32 degrees; when reversing, it automatically closes.