AITO will release facelifted M5 and M8 next year, with annual sales hitting 600,000! Start a head-to-head battle with new forces against ideals

Release Date : 2023-12-29
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 AITO M9 became a hit immediately after its launch. Two days after its release, the popularity online and offline remained high, which is reflected in the order volume. The result of over 10,000 orders in 2 hours is enough to explain it all.

Nowadays, in the car circle, catching up with Huawei is equivalent to getting the traffic password, and Wenjie is undoubtedly the biggest winner. The popularity of the new M7 and M9 not only brought the brand back to life, but also directly jumped to the front line of new forces. Currently, sales volume is second only Yu Li Auto.
Before AITO launched the new M7, the brand's sales in August were only more than 3,000 units, less than a fraction of Li Auto. Three months later, its November sales exceeded 20,000 units, approaching half of Li Auto.
Although AITO M9 has been officially launched, large-scale delivery will have to wait until after February 26 next year, which means that in the near future, Wenjie can only compete with the ideal L7, L8 and L9 with the new M7 alone.
After entering 2024, the two car companies AITO and Li Auto are bound to compete more fiercely.
In terms of Li Auto, the current three models mainly cover the market of 300,000-400,000 yuan. The upcoming Li MEGA aims to be the number one product with sales of more than 500,000 yuan; the new model Li L7, which is responsible for the momentum, fills the market of 200,000-300,000 yuan. of vacancies. In addition, Li Auto also plans to launch a new pure electric model.

According to the latest news, Wenjie also revealed its product layout for next year. First, it will launch the facelifted M5 in the first half of the year, and in the second half of the year, it will release the AITO M8, a new model between the M7 and M9.

From a comparison point of view, the competition between the two brands basically covers the entire market ranging from 200,000 to 500,000+, and they are almost launching new cars according to the benchmark.

In terms of sales, it was previously revealed that Li's target is 800,000 units per year to impact the luxury market monopolized by BBA. Judging from its sales volume of three models in December, which is close to 50,000 units, it does not seem impossible.

As for AITO, the annual sales target in 2024 is set at 600,000 vehicles, which means monthly sales will reach 50,000. Considering that the launch date of new models is still uncertain, the new M7 and M9 will still be the main sales forces. The monthly sales of the new M7 will exceed 30,000 next year, and it is estimated that the M9 may also achieve monthly sales of over 10,000.

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