Release Date : 2023-06-29
On 28 June, the CEO of Renault Group (Luca de Meo), the CEO of Alpine (Laurent Rossi) and the Alpine management team unveiled the future strategy and objectives of the Alpine brand - to reach 8 billion euros in revenue by 2030 and to launch seven new models.
According to the targets, the Alpine brand will have annual revenues of more than €8 billion by 2030, of which €1 billion is expected to come from China, with an overall operating margin of more than 10%; a compound annual revenue growth rate of 40% from 2022 to 2030; break-even and revenues of €2 billion by 2026; 100% product electrification by 2026 and zero carbon emissions production by 2030.
In addition, from 2024 Alpine plans to launch a 100% electric model and expects to break even by 2026; from 2027 Alpine will enter a global expansion phase with models tailored to the needs of different markets. The seven new models will also include the new A110 sports car and the new four-seat sports coupé A310.
"This comprehensive sports car model will strengthen our market share in Europe and Japan, while driving our growth in the rest of the world, particularly in the United States and Asia, where we expect to sell our new models globally from 2027 onwards. Our goal is to grow from a segment car brand to a full-fledged global brand. Through international expansion, we plan to increase our operating margin to more than 10 percent by 2030, thereby permanently anchoring our business model." Alpine CEO Laurent Rossi said.