Chinese cars have huge potential for growth in the Middle East

Release Date : 2023-06-29
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 What colours does the car come in?" "What are the dimensions of the vehicle?" "How is the after-sales service?" ...... Recently, the Tank 500 series cars produced by China Great Wall Motor Company have been launched in the UAE and Saudi Arabia, attracting many consumers to the showroom to ask questions and place orders. "I now own a Haval H9, which I have been driving for two years, and the driving performance and comfort are very good, whether for commuting to work or for field trips. This time I am going to buy another new tank 500, Chinese brand cars are trustworthy." Fayez Saeed from Jeddah, Saudi Arabia, said.

According to data from the China Association of Automobile Manufacturers, China's auto exports grew 54.4 percent year-on-year to 3.111 million units in 2022, making it the world's second largest auto exporter. Currently, more and more Chinese cars are entering the Middle East market, becoming the choice of more consumers in Saudi Arabia, the UAE and Egypt. Analytical data shows that more than 630,000 units of new cars will be sold in Saudi Arabia in 2022, up 12.1% year-on-year. Among them, Chinese brand car sales exceeded 100,000 units, up 22.2% year-on-year. In addition, Chinese brand cars have a market share of more than 10% in a number of Middle East countries, including Saudi Arabia, Bahrain and Oman.

"Great Wall Motor has been cultivating the Middle East market for 25 years, and its first export and overseas sales exceeding one million were both in the Middle East market." Shi Qingke, vice president of Great Wall Motor, said that Great Wall Motor has made adaptations to adapt to the road conditions and application scenarios in the Middle East. In January this year, the Great Wall Motors Middle East Parts Centre launched operations in the UAE again, aiming to provide better services to consumers. Majid Al-Sahani, a Saudi dealer of Great Wall Motors, said, "Chinese cars are of good quality and at good prices, and are therefore favoured by more and more local consumers."

During the 2022 Qatar World Cup, more than 800 pure electric buses produced by China Yutong became the mainstay of transportation to serve the World Cup and were subsequently put into use in the local public transport system; at the end of last year, Geely Commercial Vehicle's new energy brand, Long Range Auto, signed an order for 1,000 new energy commercial vehicles with UAE companies to help the local logistics and transportation industry transform green; Red Flag new energy vehicles became the first new energy vehicle brand to join the Dubai police fleet ...... New energy vehicles have become a new calling card for Chinese brand vehicles in the Middle East.

Saudi Bus Company consultant Ma Zhengyuan said that Saudi Arabia's "Vision 2030" proposed to achieve the goal of 30% of electric vehicles in the capital city of Riyadh by 2030. China's new energy vehicles are developing rapidly and are highly competitive, especially the electric bus technology of battery, motor and electric control are in the world leading position. Saudi Arabia has already started to purchase electric buses from China Yutong and trial Golden Dragon, and will further promote them in the future. "There is huge scope for cooperation between Saudi Arabia and China in the field of electric buses."

Saudi automotive industry analyst Abdurrahman Ram said that in recent years, China's automotive industry has been booming, with an abundance of products and evolving technology. Leveraging on domestic advantages, Chinese auto exports have continued to make new progress. Ram said, "Chinese cars have great potential for development in the Middle East."


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